Financial Adviser Service Awards 2020
Find out which companies provided advisers with the best service during this unusual year

Welcome to the Financial Adviser Service Awards 2020
A lot can happen in 30 years.
In 1990, we saw the reunification of East and West Germany and the launch of the Hubble Space Telescope.
We also saw the creation of the Financial Adviser Service Awards and, 30 years on, the awards are as important today as they have ever been in showcasing the best of the best, as voted for by financial advisers.
During what has been one of the most challenging years in living memory for every nation on earth, companies have risen to the occasion by upping their service game.
Advisers have spoken of the excellent service offered to them and their clients despite the pandemic and the consequent lockdown, judging companies on their processes, their speed and efficiency, and their commitment to the client experience.
Many companies worked round the clock to ensure transactions were as seamless as possible, even with staff working from home, and coming up with ways to make sure that technology could deliver the very best possible client outcomes even while working remotely.
The 30th anniversary Financial Adviser Service Awards, therefore, celebrate not only the hard work companies have put in, year after year, but also highlight the extraordinary efforts put in by every five-star winner in 2020 to overcome the hurdles presented by Covid-19.
While there was no lavish, in-person event taking place in the historic Natural History Museum as in years past, the virtual events webinar proved a fitting celebration of outstanding achievement, with award-winning comedian Shappi Khorsandi taking us through the night's winners.
To help celebrate our 30th awards anniversary, Financial Adviser also created three new categories: Discretionary Fund Management; Platforms; and Back Office and Support Services.
We also created a sub-category of Cash Investments and, for this special awards year, created a one-off Editor's Achievement Award for the company which, in the advisers' opinion, has done the most over the longest period of time to show consistent top-class service.
One might be forgiven for thinking that, in an extraordinary year, ordinary or even mediocre levels of service are to be expected. Not so for the companies getting their well-deserved five stars.
During the most darkest times, the stars shine even more brightly and it is with great pleasure that Financial Adviser can announce the five-star winners of our 30th anniversary awards.
Simoney Kyriakou, editor of Financial Adviser

The ratings
Click on a category to find out which companies have won which star rating.

Pensions and protection
Five stars
- Curtis Banks
- Dentons Pensions Management
- Guardian
- InvestAcc
- Just
- LV
- MetLife Europe
- Payment Shield
- Quilter
- Royal London
- Scottish Widows
Four stars
- AIG
- Aviva
- Embark
- The Exeter
- Fidelity FundsNetwork
- Holloway Friendly
- Legal & General
- Standard Life
- Talbot & Muir
- Vitality Life
- Zurich Life
Three stars
- Aegon
- AJ Bell
- B&CE
- British Friendly
- Cirencester Friendly
- Canada Life
- Prudential
Two stars
- Axa PPP Healthcare
- Friends Life
- James Hay
- Rowanmoor
- Smart Pension
- Unum
- Utmost Wealth Solutions
One star
- Hodge Lifetime
- Hornbuckle Mitchell
- Nest



Platforms
Five stars
- Advance by Embark
- Nucleus
- Quilter
- Parmenion
- Seven Investment Management
- Transact
Four stars
- Elevate
- Novia
- Praemium
- Zurich
Three stars
- Aegon Retirement Choices
- AJ Bell
- Ascentric
- Aviva
- FundsNetwork
- Hubwise
- Standard Life
One star
- Aegon (formerly Cofunds)
- James Hay

Cash investments
Five stars
- Dynamic Cash Management
- Leeds Building Society
- Octopus Cash
Four stars
- Flagstone
- Virgin Money
Three stars
- NS&I

Back office & support services
Five stars
- CashCalc
- Dynamic Planner
- eValue
- FE Analytics
- Finametrica
- True Potential
- Voyant
Four stars
- i4C
- Oxford Risk
- Selectapension
- Truth (Prestwood)
Three stars
- Adviser Office
- Bluecoat
- Enable
- Plum Software (Praemium)
- Xplan
Two stars
- Intelligent Office


Discretionary fund managers
Five stars
- IBOSS
- Morningstar Investment Management Europe
- Parmenion
- Quilter Cheviot
- Rowan Dartington
- Seven Investment Management
- Tatton Asset Management
- Tavistock
- Waverton Investment Management
Four stars
- Brewin Dolphin
- Brooks Macdonald
- Charles Stanley
- Close Brothers Asset Management
- Investec Wealth
- LGT Vestra
- Octopus Investments
- Psigma
- Rathbones
- Smith & Williamson
Three stars
- Aberdeen Standard Capital
- Cazenove
- Premier Asset Management
- Tilney
Two stars
- Liontrust
- Sanlam


Mortgages
Five stars
- BM Solutions
- Halifax Intermediaries
- Kent Reliance for Intermediaries
- Legal & General Home Finance
- More2Life
- Nationwide
- NatWest Intermediary Solutions
- Precise Mortgages
- Scottish Widows Bank
- TSB
- West Bromwich Building Society
- Yorkshire Building Society/Accord
Four stars
- Bank of Ireland
- Bank of Scotland
- Canada Life
- Coventry for Intermediaries
- HSBC
- Just
- Principality Building Society
- Progressive Building Society
- Santander for Intermediaries
- Skipton Intermediaries
- The Mortgage Works
- Virgin Money
Three stars
- Aldermore
- Family Building Society
- Leeds Building Society
- Lloyds
- Newcastle Intermediaries
- Nottingham Building Society
- Platform
- Pure Retirement
- RBS Intermediary
- United Trust Bank
Two stars
- Aviva
- Clydesdale
- Fleet Mortgages
- Foundation Home Loans
- Hodge Lifetime
- Kensington
- Metro Bank
- One Family
- Paragon
- Pepper Money
- Shawbrook
One star
- Barclays
- LV
- Saffron for Intermediaries
- Together
- Vida Homeloans



Investments
Five stars
- LV
- Octopus
- Omnis
- Quilter
- Rathbones
- RLAM - Royal London Asset Management
- Scottish Widows
- Seven Investment Management
- Tavistock Wealth
Four stars
- Aberdeen Standard Investments
- Architas
- Canada Life
- Investec Asset Management
- Investec Structured Products
- Liontrust
- Novia
- Nucleus
- Vanguard
Three stars
- Aviva Investors
- BlackRock
- BMO Global Asset Management
- Fidelity
- HSBC Global Asset Management
- JP Morgan Asset Management
- Legal & General Investment Management
- M&G Prudential
- Premier Miton Investors
- Prudential
- Utmost Wealth Solutions
Two stars
- Artemis
- Baillie Gifford
- Invesco Perpetual
- Schroders
One star
- Axa Investment Management
- BNY Mellon
- Columbia Threadneedle
- Jupiter
- MetLife Europe


